All-day straightness and shine.
• Exclusive plant infusion—a blend derived from organic aloe, maize and guar bean—helps create a smooth new surface on hair
• Delivers long-lasting hold to maintain a straight style all day
• For guests who occasionally straighten hair

Apply evenly through towel-dried hair and blow-dry.
TIPS
Pro Tips From Antoinette Beenders, Aveda's Global Creative Director and award-winning stylist
• For curly, coarse hair: apply glossing straightener from roots to ends
• For straight to wavy hair: apply from mid-length to ends
• Pre-dry your hair with the dryer nozzle facing downward until hair is about 70% dry
• If you prefer to use a flat iron, use ceramic, because it heats faster and protects the hair better

Ingredients: Water\Aqua\Eau , Propanediol , Dimethicone , Phenyl Trimethicone , Dimethiconol , Hydroxypropylcellulose , Hydrolyzed Wheat Protein Pg-Propyl Silanetriol , Aloe Barbadensis Leaf , Hydroxypropyltrimonium Hydrolyzed Corn Starch , Peg-40 Hydrogenated Castor Oil , Sodium Magnesium Silicate , Hydroxypropyl Guar , Pvp , Fragrance (Parfum) , Limonene , Geraniol , Citral , Linalool , Citronellol , Farnesol , Isoeugenol , Sodium Chloride , Ethylhexylglycerin , Dehydroacetic Acid , Phenoxyethanol , Benzoic Acid <ILN43523>

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

40 ml: Tube is minimum 62% post-consumer HDPE and up to 38% bioplastic (which is 96% plant-derived and 4% petrochemical). Recycling is limited. Please contact your local recycling program.
125 ml: Tube is minimum 59% post-consumer HDPE and up to 41% bioplastic (which is 96% plant-derived and 4% petrochemical). Recycling is limited. Please contact your local recycling program.

First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.