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collections / smooth infusion

smooth infusion™ naturally straight

Curl straightener that progressively loosens curls so hair becomes straighter with every use. Plant-derived fibers attach to hair, helping hold your straight style day after day while fending off frizz. Makes straight styling faster and easier.

Aveda's own pure-fume™ aroma with australian sandalwood and certified organic bergamot, palmarosa and other pure flower and plant essences.

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150 ml
150 ml
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$46.00
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Make 4 interest free payments of $11.50 fortnightly and receive your order now

DETAILS

smooth infusion™ naturally straight
Progressively straightens curls with every use.
• As you blow-dry your hair, plant-derived fibers help create a locking layer to help hold your hair straight, day after day*
• Certified organic cassava root helps form a barrier against intense humidity to help you forget about frizz
• Straight styling becomes faster and easier

People tested.

*After 5 consecutive applications of naturally straight, hair will stay straight for up to 3 washes.

USAGE

Thoroughly apply creme in sections to towel-dried hair. Blow-dry. Flat-iron if needed. Tested on all types of curly hair. Safe for relaxed and color-treated hair.
TIPS FROM TIPPI SHORTER (Artistic Director, Textured Hair) FOR EXTREME CURL
• Begin with smooth infusion™ style-prep smoother™ to set the foundation for a beautiful straight style.
• Apply naturally straight one section at a time to ensure a thorough application. Use a brush and blow dryer to straighten hair.
• You can also flat-iron if necessary. If you have very tight curl, you'll love the soft, straight finish you get from flat-ironing hair after blow-drying it.

INGREDIENTS

Ingredients: Water\Aqua\Eau , Dimethicone , Cetyl Dimethicone , Cetearyl Alcohol , Dimethicone/Peg-10/15 Crosspolymer , Aloe Barbadensis Leaf Juice , Calophyllum Inophyllum (Tamanu) Seed Oil , Caprylyl Glycol , Hydroxypropyltrimonium Hydrolyzed Corn Starch , Hydrolyzed Wheat Protein Pg-Propyl Silanetriol , Glyceryl Stearate , Peg-100 Stearate , Stearyl Alcohol , Tapioca Starch , Hydroxypropyl Methylcellulose , Babassuamidopropyltrimonium Methosulfate , Behenamidopropyltrimonium Methosulfate , Behentrimonium Methosulfate , Polyquaternium-10 , Sodium Chloride , Maltodextrin , Fragrance (Parfum) , Linalool , Citronellol , Citral , Limonene , Geraniol , Farnesol , Isoeugenol , Phenoxyethanol <ILN42864>
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

RESPONSIBLE PACKAGING

40 ml: Tube is minimum 62% post-consumer HDPE and up to 38% bioplastic (which is 96% plant-derived and 4% petrochemical). Recycling is limited. Please contact your local recycling program.
150 ml: Tube is minimum 59% post-consumer HDPE and up to 41% bioplastic (which is 96% plant-derived and 4% petrochemical). Recycling is limited. Please contact your local recycling program.

RESPONSIBLE MANUFACTURING

First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.
DETAILS
Progressively straightens curls with every use.
• As you blow-dry your hair, plant-derived fibers help create a locking layer to help hold your hair straight, day after day*
• Certified organic cassava root helps form a barrier against intense humidity to help you forget about frizz
• Straight styling becomes faster and easier

People tested.

*After 5 consecutive applications of naturally straight, hair will stay straight for up to 3 washes.
USAGE
Thoroughly apply creme in sections to towel-dried hair. Blow-dry. Flat-iron if needed. Tested on all types of curly hair. Safe for relaxed and color-treated hair.
TIPS FROM TIPPI SHORTER (Artistic Director, Textured Hair) FOR EXTREME CURL
• Begin with smooth infusion™ style-prep smoother™ to set the foundation for a beautiful straight style.
• Apply naturally straight one section at a time to ensure a thorough application. Use a brush and blow dryer to straighten hair.
• You can also flat-iron if necessary. If you have very tight curl, you'll love the soft, straight finish you get from flat-ironing hair after blow-drying it.
INGREDIENTS
Ingredients: Water\Aqua\Eau , Dimethicone , Cetyl Dimethicone , Cetearyl Alcohol , Dimethicone/Peg-10/15 Crosspolymer , Aloe Barbadensis Leaf Juice , Calophyllum Inophyllum (Tamanu) Seed Oil , Caprylyl Glycol , Hydroxypropyltrimonium Hydrolyzed Corn Starch , Hydrolyzed Wheat Protein Pg-Propyl Silanetriol , Glyceryl Stearate , Peg-100 Stearate , Stearyl Alcohol , Tapioca Starch , Hydroxypropyl Methylcellulose , Babassuamidopropyltrimonium Methosulfate , Behenamidopropyltrimonium Methosulfate , Behentrimonium Methosulfate , Polyquaternium-10 , Sodium Chloride , Maltodextrin , Fragrance (Parfum) , Linalool , Citronellol , Citral , Limonene , Geraniol , Farnesol , Isoeugenol , Phenoxyethanol <ILN42864>
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
RESPONSIBLE PACKAGING
40 ml: Tube is minimum 62% post-consumer HDPE and up to 38% bioplastic (which is 96% plant-derived and 4% petrochemical). Recycling is limited. Please contact your local recycling program.
150 ml: Tube is minimum 59% post-consumer HDPE and up to 41% bioplastic (which is 96% plant-derived and 4% petrochemical). Recycling is limited. Please contact your local recycling program.
RESPONSIBLE MANUFACTURING
First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.

Aveda's own pure-fume™ aroma with australian sandalwood and certified organic bergamot, palmarosa and other pure flower and plant essences.


THE AVEDA MISSION

Plant infused. Sustainability at heart.

Aveda is 100% vegan, cruelty-free, wind & solar powered manufacturing, pioneer in 100% PCR bottles & 90% naturally derived hair

1Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2021 at our primary manufacturing facility. 285%+ of our skincare & hair styling PET bottles & jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging. 3Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.

pairs well with

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smooth infusion™ shampoo
smooths and softens to reduce frizz
$43.00 - $126.00
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smooth infusion™ conditioner
smooths and softens to reduce frizz
$44.00 - $155.00
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smooth infusion™ glossing straightener
Helps straighten, polishes and reduces frizz
$45.00
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GO FROM NATURALLY CURLY TO NATURALLY STRAIGHT

Try smooth infusion™ naturally straight

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94% SAY IT HELPS ELIMINATE CURL IMMEDIATELY2

smooth infusion™ naturally straight styling creme

what the pros say

“All you curly haired guests, know that your curls are awesome. If you want to mix it up, you can be straight one day and curly the next. Who do you want to be today?”

Tippi Shorter
Aveda Artistic Director, Textured Hair

1From plants, non-petroleum minerals or water.
 

2Consumer testing on 122 women with curly hair
 

3Natural state of hair after 5 applications as directed.
 

4Blow-dried hair after 5 applications as directed.
 

 

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