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      • visibly brighten skin
      • soothe sensitive skin
      • relieve blemishes
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    collections / smooth infusion

    smooth infusion™ naturally straight

    … Read More

    Curl straightener that progressively loosens curls so hair becomes straighter with every use. Plant-derived fibers attach to hair, helping hold your straight style day after day while fending off frizz. Makes straight styling faster and easier.

    Aveda's own pure-fume™ aroma with australian sandalwood and certified organic bergamot, palmarosa and other pure flower and plant essences.

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    150 ml
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    $45.00
    LEARN MORE
    Make 4 interest free payments of $11.25 fortnightly and receive your order now

    DETAILS

    smooth infusion™ naturally straight
    Progressively straightens curls with every use.
    • As you blow-dry your hair, plant-derived fibers help create a locking layer to help hold your hair straight, day after day*
    • Certified organic cassava root helps form a barrier against intense humidity to help you forget about frizz
    • Straight styling becomes faster and easier

    People tested.

    *After 5 consecutive applications of naturally straight, hair will stay straight for up to 3 washes.
    People tested

    USAGE

    Thoroughly apply creme in sections to towel-dried hair. Blow-dry. Flat-iron if needed. Tested on all types of curly hair. Safe for relaxed and color-treated hair.
    TIPS FROM TIPPI SHORTER (Artistic Director, Textured Hair) FOR EXTREME CURL
    • Begin with smooth infusion™ style-prep smoother™ to set the foundation for a beautiful straight style.
    • Apply naturally straight one section at a time to ensure a thorough application. Use a brush and blow dryer to straighten hair.
    • You can also flat-iron if necessary. If you have very tight curl, you'll love the soft, straight finish you get from flat-ironing hair after blow-drying it.

    INGREDIENTS

    Ingredients: Water\Aqua\Eau , Dimethicone , Cetyl Dimethicone , Cetearyl Alcohol , Dimethicone/Peg-10/15 Crosspolymer , Aloe Barbadensis Leaf Juice , Calophyllum Inophyllum (Tamanu) Seed Oil , Caprylyl Glycol , Hydroxypropyltrimonium Hydrolyzed Corn Starch , Hydrolyzed Wheat Protein Pg-Propyl Silanetriol , Glyceryl Stearate , Peg-100 Stearate , Stearyl Alcohol , Tapioca Starch , Hydroxypropyl Methylcellulose , Babassuamidopropyltrimonium Methosulfate , Behenamidopropyltrimonium Methosulfate , Behentrimonium Methosulfate , Polyquaternium-10 , Sodium Chloride , Maltodextrin , Fragrance (Parfum) , Linalool , Citronellol , Citral , Limonene , Geraniol , Farnesol , Isoeugenol , Phenoxyethanol <ILN42864>
    Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

    RESPONSIBLE PACKAGING

    40 ml: Tube is minimum 62% post-consumer HDPE and up to 38% bioplastic (which is 96% plant-derived and 4% petrochemical). Recycling is limited. Please contact your local recycling program.
    150 ml: Tube is minimum 59% post-consumer HDPE and up to 41% bioplastic (which is 96% plant-derived and 4% petrochemical). Recycling is limited. Please contact your local recycling program.

    RESPONSIBLE MANUFACTURING

    First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.
    DETAILS
    Progressively straightens curls with every use.
    • As you blow-dry your hair, plant-derived fibers help create a locking layer to help hold your hair straight, day after day*
    • Certified organic cassava root helps form a barrier against intense humidity to help you forget about frizz
    • Straight styling becomes faster and easier

    People tested.

    *After 5 consecutive applications of naturally straight, hair will stay straight for up to 3 washes.
    People tested
    USAGE
    Thoroughly apply creme in sections to towel-dried hair. Blow-dry. Flat-iron if needed. Tested on all types of curly hair. Safe for relaxed and color-treated hair.
    TIPS FROM TIPPI SHORTER (Artistic Director, Textured Hair) FOR EXTREME CURL
    • Begin with smooth infusion™ style-prep smoother™ to set the foundation for a beautiful straight style.
    • Apply naturally straight one section at a time to ensure a thorough application. Use a brush and blow dryer to straighten hair.
    • You can also flat-iron if necessary. If you have very tight curl, you'll love the soft, straight finish you get from flat-ironing hair after blow-drying it.
    INGREDIENTS
    Ingredients: Water\Aqua\Eau , Dimethicone , Cetyl Dimethicone , Cetearyl Alcohol , Dimethicone/Peg-10/15 Crosspolymer , Aloe Barbadensis Leaf Juice , Calophyllum Inophyllum (Tamanu) Seed Oil , Caprylyl Glycol , Hydroxypropyltrimonium Hydrolyzed Corn Starch , Hydrolyzed Wheat Protein Pg-Propyl Silanetriol , Glyceryl Stearate , Peg-100 Stearate , Stearyl Alcohol , Tapioca Starch , Hydroxypropyl Methylcellulose , Babassuamidopropyltrimonium Methosulfate , Behenamidopropyltrimonium Methosulfate , Behentrimonium Methosulfate , Polyquaternium-10 , Sodium Chloride , Maltodextrin , Fragrance (Parfum) , Linalool , Citronellol , Citral , Limonene , Geraniol , Farnesol , Isoeugenol , Phenoxyethanol <ILN42864>
    Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
    RESPONSIBLE PACKAGING
    40 ml: Tube is minimum 62% post-consumer HDPE and up to 38% bioplastic (which is 96% plant-derived and 4% petrochemical). Recycling is limited. Please contact your local recycling program.
    150 ml: Tube is minimum 59% post-consumer HDPE and up to 41% bioplastic (which is 96% plant-derived and 4% petrochemical). Recycling is limited. Please contact your local recycling program.
    RESPONSIBLE MANUFACTURING
    First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.

    Aveda's own pure-fume™ aroma with australian sandalwood and certified organic bergamot, palmarosa and other pure flower and plant essences.


     

     

     

     

    pairs well with

    QUICK SHOP
    smooth infusion™ shampoo
    smooths and softens to reduce frizz
    $10.00 - $120.00
    QUICK SHOP
    • Temporarily out of stock
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    smooth infusion™ conditioner
    smooths and softens to reduce frizz
    $42.00 - $149.00
    QUICK SHOP
    • Temporarily out of stock
    • Coming soon
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    • Sold Out
    QUICK SHOP
    smooth infusion™ smoothing masque
    Reduces unwanted volume, softens and deeply conditions
    $53.00
    QUICK SHOP
    • Temporarily out of stock
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    • Sold Out
    QUICK SHOP
    smooth infusion™ glossing straightener
    Helps straighten, polishes and reduces frizz
    $45.00
    QUICK SHOP
    • Temporarily out of stock
    • Coming soon
    • Inactive
    • Sold Out

    GO FROM NATURALLY CURLY TO NATURALLY STRAIGHT

    Try smooth infusion™ naturally straight

    SHOP NOW


    94% SAY IT HELPS ELIMINATE CURL IMMEDIATELY2

    smooth infusion™ naturally straight styling creme

    Hair before naturally straight

    Progressively straightens3

    Hair is naturally straight4

    what the pros say

    “All you curly haired guests, know that your curls are awesome. If you want to mix it up, you can be straight one day and curly the next. Who do you want to be today?”

    Tippi Shorter
    Aveda Artistic Director, Textured Hair

    EVERYONE'S TALKING ABOUT #SMOOTHINFUSION

    1From plants, non-petroleum minerals or water.
     

    2Consumer testing on 122 women with curly hair
     

    3Natural state of hair after 5 applications as directed.
     

    4Blow-dried hair after 5 applications as directed.
     

     

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