Sulfate cleanser-free formula developed with a low lather to maximise toning benefits as it gently cleanses hair without stripping. When used together, this triple-action system delivers a brighter, illuminated beautiful blonde result after just one use:

• Reawakens salon-fresh blonde colour – Violet rich pigments help neutralise unwanted yellow or brassy tones for a brighter, more illuminated result. 8X* the toning pigments for our coolest blonde yet**

• Revives softness – A blend of nourishing lightweight oils, including acai and passionfruit, hydrate and condition over-processed hair – returning incredible softness to each strand

• Restores smoothness – Instantly resurfaces the hair fiber leaving it feeling smooth and healthy

• 97% naturally derived*

• Ideal for blonde, grey or naturally silver hair

• Vegan. Cruelty free. Sulfate-cleanser free. Silicone free

To achieve the best deposit and neutralising benefitsfrom blonde revival™ purple toning shampoo, we had to balance the cleansing ingredients with the violet-rich mineral pigments. This resulted in a formula with lower lather but superior toning benefits. Aveda's own pure-fume™ aroma with osmanthus, certified organic orange and cedarwood

*Offer valid for one time use only while stocks last. Purchase the blonde revival™ purple toning starter set at Aveda.com.au and receive $30 off a future purchase of the full-size blonde revival™ shampoo 200ml and conditioner 200ml. Your blonde revival™ starter set must ship and you must be logged into the same account used for this purchase for the $30 off to automatically apply. Offer is subject to availability, while supplies last. Only one per person. Cannot be combined with any other offer. The blonde revival™ starter set and its components are not eligible for return or exchange. Available exclusively at Aveda.com.au. Only authorised purchases will be processed and shipped. We reserve the right to cancel any order due to unauthorised, altered, or ineligible use of offer and to modify or cancel this promotion due to system error or unforeseen problems. Offer is subject to change without notice. Other restrictions may apply.

^{*From plants, non-petroleum minerals or water.}

^{**When compared to Aveda Blue Malva.}

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