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*Based on the purchase of a 1 litre bottle instead of the same formula in 200ml bottles across specific litre skus. T&Cs apply.
This way forward
Certified B Corporation™
100% Vegan
100% wind & solar power manufacturing(1)
Cruelty Free.
*Consumer testing on 127 women after using the shampoo & conditioner at once.
Nurture your hair and calm your senses with the serene, instantly recognisable aroma of shampure.™
Best for your unique hair type
100% vegan products designed to enhance your hair's natural beauty.
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Personalised Services & Tools
More services, virtual consultations and tools to deliver the personalised products and regimen for you.
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The beauty of shopping online
New ways to pay
Klarna, Alipay and Afterpay are available to make shopping easier than ever.
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This Aveda Trustmark is your guarantee you are shopping directly with Aveda or at an authorised Aveda retailer.
Plant-powered hair care rooted in nature
Cruelty-free, Leaping Bunny approved
100% vegan, naturally derived high-performance formulas.
Pioneer in sustainability
First beauty company to use 100% PCR resin in bottles and jars.
Care for people and planet
Over $70M raised for non-profit clean water projects, including global partner charity: water, to protect clean water access.