The power of every drop


Every Drop

Did you know plastic waste is found everywhere in the world, from the highest mountain to the deepest ocean? We’re partnering with Take 3 for the Sea to reduce plastic pollution.

Aveda is delighted to be partnering with Take 3 for the sea, an award-winning and celebrated leader in sustainability, with a mission to reduce global plastic pollution through education that inspires participation. The non-profit organisation, headquartered on the Central Coast of New South Wales, Australia, aims to increase participation in simple actions to reduce waste and plastic pollution.

Their simple call to action encourages individuals to Take 3 pieces of rubbish before leaving the beach, waterway or… anywhere. The global #Take3fortheSea movement has recorded participation in 129 countries and removes over 10 million pieces of rubbish from the environment every year.

Clean water, clear mission


We need a healthy ocean for our own survival. Through education that inspires participation, Take 3 is building a global movement of people who are connected to the planet.


The trip to collect water is slippery and far for Gisèle and her mother. With clean water nearby, they'll have more time and fewer worries. Hear from Gisèle why clean water changes everything.

2 Mission Partnerships.

Community, human rights, preserving and enhancing biodiversity, and helping mitigate climate change. Our mission partnerships address some of the biggest issues facing our planet today, on top of a commitment to ensuring safe and protected water on a local level.

We believe in a collaborative model, utilizing on-the-ground expertise, working directly with local communities, and listening to their needs to lead to lasting solutions.

The Yawanawá.

A 31 year ecosystem protection partnership with the Yawanawá people of northern Brazil.

3 Additional partnerships.

The Breast Cancer Research
Foundation® (BCRF)
for cruelty-free research.

Audubon Minnesota &
University of Minnesota
Bee Squad.

Aveda's corporate campus in Blaine, Minnesota is situated on 58 acres of National Wildlife Federation–certified wildlife habitat. Our corporate campus is home to multiple honey bee colonies managed by the University Of Minnesota Bee Squad.


*WHO/UNICEF Joint Monitoring Programme 2023.
**Estimate, final impact figure to be determined when all projects are completed giving these communities the access to clean water they need to survive and prosper.