Shop nutriplenish treatment masques - nutrient-powered hydration for all hair types and textures.

NEW nutrient-powered hair masques.
4x more hydration,* instantly.

nutriplenish treatment masques: light or deep moistures
96% naturally derived,** cruelty free and vegan.

*Four times the hydration of untreated hair. **From plants, non-petroleum minerals or water. Nutriplenish treatment masques are 96% naturally derived on average per IOS standards.

Play our Summer Haircare Game

Play our Summer
Haircare Game

Play today for a chance to win mini sets, full sizes and a possible percentage off your purchase. You have 3 chances each day!*
Don't wait! 

*Redeemable with $75+ purchases.
Learn more about Aveda's 100% vegan ingredients

What's in the bottle?

Everything your hair needs, no compromises.


Plant infused. Sustainability at heart.

Aveda is 100% vegan, cruelty-free, wind & solar powered manufacturing, pioneer in 100% PCR bottles & 90% naturally derived hair

1Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2021 at our primary manufacturing facility. 285%+ of our skincare & hair styling PET bottles & jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging. 3Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.

Shop 100% vegan botanical repair hair care for damaged hair


100% vegan 
hair repair

Strengthen your hair from within.

Tara Thomas, Vegan Chef  

Click here to Shop now for invati advanced to reduce hair loss by 53%

Reduce hair loss due by 53%*

Get thicker, fuller hair instantly with invati advanced. Vegan. 94% naturally derived.** Cruelty free.

*Reduces hair loss due to breakage from brushing, after using the invati advanced system for 12 weeks. **From plants, non-petroleum minerals or water. Invati advanced is 94% naturally derived on average per ISO standards.

Find your vegan hair regimen by taking our hair quiz.

Find your vegan
hair regimen

Our vegan hair care collections deliver hair that's visibly healthy, strong and hydrated—no compromises. See which one is right for you.

The perks of shopping with Aveda



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