Shampoo
It's the perfect first step
in your hair care routine.
Aveda shampoos are made
with naturally derived,
vegan ingredients to bring
your hair back to balance.
100% VEGAN • LEAPING BUNNY APPROVED • B CORP CERTIFIED
Powered by nature and inspired by the ancient healing principles of Ayurveda, every Aveda shampoo nurtures your hair and wellbeing. Our plant-infused range has different formulas to nourish every strand—straight, wavy, curly or coily—and every hair condition—thickest to thinning, color treated, oily, damaged or dry. From aromatic clarifying shampoo to dry scalp shampoo to shampoos for oily hair, there’s an Aveda best shampoo for you. Known as the best smelling shampoos, our pure-fume™ aromas fill the air, infuse your hair, and awaken your senses. All Aveda professional shampoos are cruelty-free, not tested on animals.
Plant-powered hair care rooted in nature
*Hair care is 90% naturally derived on average using the ISO standard 16128. From plants, non-petroleum minerals and/or water.
Frequently Asked Questions
What Shampoo Should I Use?
If you've found yourself standing in a store or salon looking at the many options on the shelf and wondering What kind of shampoo should I use?" you're not alone. Finding the right Aveda shampoo for your hair type and unique needs can be transformative, so knowing what to look for in a shampoo is worthwhile.
The first thing to do is select a product formulated for your hair type, whether it's straight, wavy, curly, or coily. Next, consider whether you need products to address things like dry scalp, oily scalp, dry or damaged hair, fine hair, thick hair, or curls. If your hair is dry, Aveda’s nutriplenish™ line is crafted to nourish hair with rich, superfood-powered plant oils and butters. For damaged hair, try botanical repair™, which intensely repairs damaged hair.
If you’re visiting an Aveda store, you can also take the free in-store hair and scalp check, a professional hair analysis that goes deep into the health of your scalp and hair. After your session, we’ll help you find the perfect products for your hair needs, including an Aveda hair shampoo you’ll love.
What Are The Different Types of Shampoos?
No two heads of hair are the same: it’s yet another way we’re uniquely beautiful. Because of this, what works for your best friend may not work for you. If you’re looking for a new shampoo to add to your routine, you may be overwhelmed by the many different types of shampoo, but it’s not as daunting as it seems! For instance, thinning hair and hair loss affect millions of people. The invati ultra advanced™ system contains a blend of Ayurvedic herbs including ginseng, turmeric, and organic amla to invigorate the scalp and thicken hair to help you keep the hair you have longer. If your hair is damaged, the botanical repair™ range contains ingredients that repair and revitalize damaged hair. If your hair is dry and in need of replenishing moisture, try the decadent, plant oil-enriched nutriplenish™ hydration range.
What Are Some of the Benefits of Shampoo?
The benefits of shampooing hair are practically endless, but there are three main reasons this should be the first step in every hair care routine:
• Shampooing hair regularly helps hit the “reset” button; it washes away product buildup, sweat, oil and more.
• The best shampoos contain an array of ingredients that nourish your hair, helping it look and feel its best.
• Applying shampoo that's designed with your specific hair goals in mind can be beneficial and help bring out the best in your hair, as well as addressing hair concerns.
Should You Shampoo Every Day?
When it comes to a hair care regimen, there's no one-size-fits-all. Every person's scalp and hair are slightly different. Shampooing every day isn't always necessary, especially if you have dry or damaged hair. If your hair is oily or you exercise frequently, you may want to shampoo daily to cleanse and invigorate the hair and scalp.
If you prefer to wash every other day or every few days, you can easily refresh the hair and absorb oil with Aveda's shampowder™ dry shampoo, a non-aerosol dry shampoo with the iconic and instantly recognisable shampure™ aroma.
How to Find the Right Shampoo
Finding the right shampoo doesn't have to be complicated; you just have to know the results you want to see in the mirror. Individuals with damaged hair from color, heat, or styling could try out Aveda's botanical repair™ strengthening shampoo. If you're looking for a lightweight solution to rejuvenate dry hair, start with nutriplenish™ shampoo light moisture. On the other hand, if you've got thicker hair and need some serious hydration, you could start with nutriplenish™ shampoo deep moisture. If you're looking to add bounce, texture, and thickness to fine hair, begin with invati ultra advanced™ exfoliating shampoo-light.
For custom product recommendations, take our Hair Quiz.