March is B Corp Month
This way forward

During B Corp Month, see how we continue our mission of care as a Certified B Corporation.

Aveda is certified by B Corporation

We've always had high standards of responsibility. Now, our total environmental and social impact, accountability, and transparency have been verified by a global third-party non-profit. 

Caring for the planet and its inhabitants
since 1978


Certified B Corporations are purpose-driven and believe in using business to create benefits for everyone. B Corps are certified by B Lab, an independent non-profit working to positively impact companies around the world.


For over 40 years, we've worked to set an example for environmental leadership and responsibility. By becoming a B Corp, we've joined a group of like-minded leaders helping to drive a global movement of people using business as a force for good. 


The process is rigorous. We completed the B Impact Assessment, which measured our entire environmental and social impact. This required substantial documentation and an on-site audit; at least 80 points were needed to move forward.


We also reinforced our commitments to people and the planet by converting to a public benefit corporation.


Every three years, we must go through the certification process to maintain our B Corp status. For transparency, our impact assessment is publicly available below as well as on our B Corp profile. 


Additionally, as a B Corp and a public benefit corporation, we are required to consider the impact of our decisions on our workers, communities, customers, suppliers, and the environment.

Aveda's overall B Impact Score is 89.6

Overall B Impact Score
Leaping bunny approved
Leaping Bunny Approved
Achieved in 2022
Why this matters: The Cruelty Free International Leaping Bunny Programme has verified that we never test products, raw materials or ingredients on animals during any stage of development or manufacturing. Neither do our suppliers or manufacturers.
100% vegan
& 100% vegan
as of 2021
Why that means: all products - globally, available on, in Aveda partner salons and in Aveda Experience Centers-are 100% vegan. This was a three-year process and a big milestone

1Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2023 at our primary manufacturing facility. 2Product manufacturing at Aveda's primary facility is powered by our onsite solar array and/or wind energy through renewable energy credits and carbon offsets3Haircare is 90% naturally derived on average per the ISO 16128 standard, from plant sources, non-petroleummineral sources, and/or water.