From the use of plastic containers that are un-recyclable, to the chemicals used in products that are washed down our waterways, there is a lot more to consider when buying products nowadays. Consumers are becoming more conscious of the industry manufacturing and packaging that is notorious for its impact on the environment.
The sustainable steps we take today will manage and maintain the conditions for humans and nature to co-exist in productive harmony for the future.
April 22nd commends Earth Day and we should celebrate, acknowledge and support the brands who are leading the change and consistently finding new and innovative ways to protect the environment. There’s no better time than now to follow facile steps to bettering our planet Earth.
At Aveda, we believe there is no responsible alternative to doing business other than through the pursuit of environmental sustainability and this belief guides every decision we make.
Our journey is to a more sustainable future and it is developing every day. Here are 3 ways in which Aveda are pioneering the eco-friendly beauty world and celebrating Earth Day!
NO WASH DAY
Did you know you could save 45 litres¹ of water by skipping a shampoo? Aveda’s no wash day products encourage consumers to save water and extend good hair days without comprising style!
Shampure Dry Shampoo is a unique powder that absorbs excess oil and impurities! A unique non-aerosol powder that revives your hair and adds texture.
Rinseless Refresh Micellar Hair & Scalp Refresher instantly cleanse scalp with no-rinse micellar technology! Instantly refreshes hair and adds texture so you can revive second-day styles. Made with naturally derived styling polymers that help tame frizz for up to 72 hours – even in intense humidity.
Heat Relief Thermal Protector & Conditioning Mist is a heat protectant and dry conditioner, infused with the classic Shampure aroma. The product will even prevent damage from heat styling! You'll feel your hair's gratitude in your soft, shiny hair.
Litreship is Aveda’s initiative to reduce the use of plastic with over 30 products within the range that offer a litre size.
Litreship helps to further Aveda’s mission to reduce packaging waste by using up to 28% less plastic when you purchase litres instead of regular bottles or tubes.
Aveda was the first beauty company to use 100% consumer recycled PET plastics in its packaging and today 85% of its skin care and hair care styling PET bottles and jars contain 100% post consumer recycled materials.
NATURALLY DERIVED INGREDIENTS
Aveda believes nature is the best beauty artist of all, which is why the company’s products are 90% naturally derived on average. Additionally, through fair compensation, Aveda positively impacts the people and economies from which some of its products' ingredients are sourced. You can find out more here.
¹ Based on hair washing time of 5 minutes. Average shower in AUS uses 9 litres of water per minute Source: GWM Water – Water Audit Kit