Shop bestsellers
Gift the wonder of nature
Just revealed: new plant-powered gift sets plus exclusive accessories and reusable gift boxes created with fashion designer Joseph Altuzarra.
A gift for everyone on your list
100% vegan beauty gifts
Check off your entire holiday list.
Nurture your hair and calm your senses with the serene, instantly recognisable aroma of shampure.™
Best for your unique hair type
100% vegan products designed to enhance your hair's natural beauty.
Give $20,
get $20 off
Personalised Services & Tools
More services, virtual consultations and tools to deliver the personalised products and regimen for you.
Whats trending on Living Aveda
Discover the latest beauty and fashion trends, exclusively from the professionals at Aveda.
The beauty of shopping online
New ways to pay
Klarna, Alipay and Afterpay are available to make shopping easier than ever.
Aveda Trustmark
This Aveda Trustmark is your guarantee you are shopping directly with Aveda or at an authorised Aveda retailer.
Plant-powered hair care rooted in nature
Cruelty-free, Leaping Bunny approved
100% vegan, naturally derived high-performance formulas.
Pioneer in sustainability
First beauty company to use 100% PCR resin in bottles and jars.
Care for people and planet
Over $70M raised for non-profit clean water projects, including global partner charity: water, to protect clean water access.
*Hair care is 90% naturally derived on average using the ISO standard 16128. From plants, non-petroleum minerals and/or water.