
Indulge in Radiance
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100% VEGAN • LEAPING BUNNY APPROVED • B CORP CERTIFIED
Featured Products

NEW MIRACULOUS OIL
A precious concentrate that effortlessly wraps hair in 255% more shine.* Infused with botanical oils from tradition-rich lands.
versus unwashed hair.

NEW MIRACULOUS OIL
2x smoother* 255% shinier hair instantly**
**Ex vivo testing on tresses versus unwashed hair.
Experience a
shine miracle

NEW Botanical Repair™ Purple Toning Shampoo
by 5X* for a brighter
blonde.
*Testing on tresses after one use vs. non-toning shampoo.
Shop body, skin
and hair
Discover 100% vegan products
for whole body care
Best for your unique
hair type
100% vegan products designed to enhance your hair's natural beauty.


Give $20,
get $20 off
Refer a friend and you both will receive $20 off after first purchase
Personalised
Services & Tools
More services, virtual consultations
and tools to deliver the personalised
products and regimen for you.
The beauty of shopping online

New ways to pay
Klarna, Alipay and Afterpay are available to make shopping easier than ever.

Aveda Trustmark
This Aveda Trustmark is your guarantee you are shopping directly with Aveda or at an authorised Aveda retailer.

The Art and Science of Pure Flower and Plant Essences
Cruelty-free, leaping bunny approved
100% vegan, naturally derived high-performance formulas.
Pioneer in sustainability
First beauty company to use 100% PCR resin in bottles and jars.
Care for the people and planet
Over $71M raised for non-profit clean water projects, including global partner charity: water, to protect clean water access.