It’s always good to reuse and recycle. But when it comes to reusing items made with lokta paper produced in Nepal, the action takes on new meaning. In our 9th year partnering with Nepalese paper makers, Aveda is now producing paper for gift wrap, boxes, bags, and other giftable items during the holiday season.
Since the earthquake in 2015, the relationship has been particularly poignant as it is helps create income for more than 5,500 women*—who are, in turn, helping their families rebuild after the devastation.
Papermaking is a great way to support rural, impoverished areas of Nepal, as the shrub that yields the bark (Daphne bholua and Daphne papyracea) grows in communities where jobs are scarce. Equally impressive is the fact that the lokta shrub regenerates after cutting—ensuring that this important economic endeavor is sustainable and preserves the fragile forest ecology of mountainous Nepal.