BEAUTY | June 9, 2018


Hair is strong, beautiful, and versatile. We can easily change up our look by cutting length or switching styles, but nothing gives us a more drastic transformation than altering the colour of our hair. While hair highlights give you a subtle new edge, an all-over colour change offers a head-turning transformation.


Hair colouring is one of the most popular hair treatments, with 7 out of 10 women colouring their hair. Hair colour can help you switch up your look, express your personality and style, or mask grey hair for a youthful glow. Changing your hair colour can alter your entire look, but you don’t want it to alter the health of your hair.


While many hair colour brands use harsh ingredients that can damage hair, Aveda salons use natural hair colour that’s made from up to 96% naturally derived* ingredients – the Aveda way.



Hair care products work with every strand of hair. Products like shampoo and conditioner wrap around each strand in order to cleanse, condition, and nourish. Hair colour does the same; it covers your hair to reveal the perfect shade. Because hair colour works so closely with your hair, it’s important that it’s natural and gentle.


Using natural hair colour has a long list of benefits for your hair, starting with the health of your hair. Healthy hair is strong, silky, and shiny. In fact, shine is a key indicator of hair health. Harsh chemicals can hurt the health of your hair, making it dull and brittle. Natural hair colour uses naturally derived ingredients in place of harmful ones, leaving your hair strong and shiny.


At Aveda, our natural hair colour is up to 96% naturally derived*, offering an instant healthy shine and radiant colour in only 20 minutes. You’ll know your hair is healthy from its vibrant silk and shine, and you can say goodbye to brittle hair.


For even shinier hair, Aveda has created hair color shine treatments. These treatments are infused with plant oils that improve the condition of your hair – it’s no wonder we call them ‘hair colour with benefits!’ These shine treatments offer extra shine in 20 minutes or less, leaving you with added silk and shine and maybe even some added confidence.


Perhaps the most substantial benefit of natural hair colour is that it works! Our hair dye doesn’t need any harsh or harmful ingredients to create vibrant, long-lasting colour. From red hair to grey hair, Aveda full-spectrum™ permanent hair color produces vivid pigments that are fade-resistant, so you can enjoy your new look for longer.



If you want hair that’s sleek and shiny, then keeping it healthy is the first step. Whether you’re washing, treating, or colouring, natural hair care products are key to keeping hair healthy and happy.


For coloured hair that maintains its integrity and shine, you’ll want to ensure your stylist uses natural colour. At Aveda Partner Salons, you’ll never have to guess whether your hair colour is natural or free from harsh ingredients.


Aveda Partner Salons use Aveda’s Natural Hair Colour to ensure that every customer leaves with hair that’s both vibrant and healthy. Whether you choose black, silver or even purple hair colour, you’ll have peace of mind that your hair is getting the most natural treatment.


Many Aveda Partner Salons also offer hair color shine treatments and hairdressers who have completed training to become thicker, fuller hair experts. That means the hairdressers are specialists in cutting, colouring, and styling to achieve thicker, fuller hair every time you visit the hair salon.


Hair colour quickly and easily changes your look, but you don’t want it to change the health of your hair. Natural hair colour uses naturally derived ingredients that are gentle on your hair and scalp.


Not only do Aveda’s natural hair protect your hair and scalp, but they also prevent damage that can be caused by harsh chemicals. Less damage means more shine, strength, and colour!


Natural hair colouring isn’t just healthy -- it’s also effective. Aveda’s natural hair dye is fade-resistant and long-lasting, so you can enjoy your new look for longer.


Find an Aveda salon today and reveal your healthiest and most beautiful hair.