Everybody has an Aveda story. And that story usually starts with an anecdote about a favorite aroma. Scientifically, it makes sense. The part of our brain that processes aroma also regulates our memories.

But we like to think that even if not for this fact, our fans would still never forget the burst of aroma that greeted them upon stepping foot into one of our salons, spas or Experience Centers for the first time.

What’s your favorite Aveda aroma story?

Some of our friends shared theirs with us:

“I remember my mom coming home from getting her hair cut at the Aveda salon in Portland, OR. I would inhale as deeply as possible when she hugged me to get as much of the aroma of her hair into my nostrils as I could. Eventually my siblings and I begged our mom to take us to Aveda to get our hair cut too. My college roommates still call me the ‘Aveda girl.’” — Caley Joyner @caleyalyssa

“I have Aveda aroma experiences on a daily basis. The Aveda shampoo and conditioner I use (Aveda Damage Remedy™) is the same one used at the salon I go to. Every time I’m in the shower, I immediately get transported to the salon, as they’re washing my hair and massaging my scalp. The only problem is, a second later it’s just me, and there’s no relaxing scalp massage coming any time soon!” — Christie Ferrari @christie_ferrari

“For the last two years, my favorite aroma has been the Aveda Stress-Fix™ collection. Recently, my father was in a motorcycle accident—I rushed to New Mexico to be with my mother, forgetting to pack basic things like lotion and shampoo. A few weeks later, still in New Mexico, I received a package from my Aveda family. I opened the box, opened the Stress-Fix™ Body Creme and took a deep breath. Ahhh, relaxation, and a sense of grounding almost immediately.” — Aubry Wiltcher @aubrymarie

“I grew up in Humboldt, TN so being a country girl and tomboy I bathed in nature and smelled like it most days. When I caught wind of a friend wearing Aveda Chakra™ 5 Balancing Body Mist (Expressive) it reminded me of home and my mother's sweet perfume. I now wear it every day.” — Koya Webb @koyawebb

“I absolutely adore Aveda's Rosemary Mint Shampoo. Beyond being incredibly revitalizing and awakening as an aroma, the shampoo always takes me back to the first time I discovered an herbal garden as a little girl. I was mesmerized as I explored the different plants, moving from bush to bush, drinking in the powerful aromas of all the beautiful petals and leaves—feeling that I had entered my own Secret Garden.” – Sophie Jaffe @sophie.jaffe

Men are not immune to our aromas, either! As James Quigley, a Senior Barber at the Aveda Men Shop in London told us, “The Aveda Men Pure-Formance™ Composition Oil is a really popular aroma with men in the barbershop, but I also like the Aveda Dry Remedy™ Daily Moisturizing Oil – everyone loves the aromatic blend of bergamot, ginger lily, and lavender right under their noses.”

DO YOU LOVE TO SMELL LIKE AVEDA?

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