Living Aveda Article - STRONGER HAIR POWERED BY BOTANICAL REPAIR MASQUES

STRONGER HAIR

POWERED BY

BOTANICAL REPAIR

MASQUES

LEARN HOW TO REPAIR THE 4 KEY TYPES OF HAIR DAMAGE

From styling choices (not all hot tools are created equal), to bleaching and coloring, to environmental factors—such as UV-rays or pollution—it’s likely that your damaged hair is craving some extra TLC. Our botanical repair™ intensive strengthening masques are a great place to start if you wish to strengthen and repair damaged hair. Below, we’ll take a closer look at the four key types of hair damage, share the plant-powered, bond-building technology of the masks, and learn about the reparative properties of these masks.

The four types of hair damage

The most typical types of hair damage we encounter are caused by brushing, heat, chemicals and the environment. Below, we’ve detailed these types of hair damage so you can better understand which type your hair experiences.

PHYSICAL DAMAGE

It targets three key layers of hair to strengthen and protect each strand, all with the power of plants. We formulated this cruelty-free line for all hair types and textures, so everyone can experience stronger, shinier and visibly healthier hair. Included in this silicone-free collection are also hair treatments for damaged hair, crafted to deliver deep repair.

HEAT DAMAGE

Heat damaged hair is often prone to dryness, breakage and split ends. The biggest culprit? Hot tools. Whether you’re using a flat iron, hair dryer or curling iron—your strands will feel the heat, as these hot tools often get up to 400°F and can leave you with dry, damaged hair.

CHEMICAL DAMAGE

Hair colorings, perms and keratin treatments all can cause chemical damage to our hair. Our botanical repair™ professional color treatment or botanical repair™ masques are great options for rejuvenating chemically-processed strands into visibly healthier hair.

ENVIRONMENTAL DAMAGE

Believe it or not, hair damage can come from some surprising places. For example: Your shower. The hardness or minerality of the water in your shower or how much UV exposure, pollution and humidity your hair encounters can make a major impact on your strands. This can leave you with dry hair or brittle hair.

The plant power of botanical repair™

Before you get to know our hair masks, we want to introduce you to our 100% vegan botanical repair™ collection. Formulated for all hair types and textures, this hair care line is a 93% naturally derived^* system that strengthens and repairs damaged hair from the inside out. It’s safe for color-treated and chemically processed hair, it focuses on repairing the three key layers of hair: the cortex, cuticle and outermost f-layer. The transformation for your damaged hair is instantaneous—your strands will appear shinier, smoother and softer.

Botanical Repair Intensive Strengthening Masque Light and Botanical Repair Intensive Strengthening Masque Rich

Our botanical repair™ masques are formulated to repair dull, damaged hair and instantly strengthen each strand. We created two formulas for stressed-out strands, botanical repair™ intensive strengthening masque: rich and botanical repair™ intensive strengthening masque: light.

Not sure which mask to try? If you have fine-to-medium hair and need weightless conditioning the light formula is best. If you have medium-to-thick hair that requires deeper repair, you’ll want to try the rich formula. It conditions with two times the plant lipids with added butters.^:** Both offer strengthening and reparative benefits after just one use, with powerful plant-based ingredients. Adding your preferred mask as a hair treatment to your routine makes it easy to repair damaged hair.

INGREDIENTS THAT TRANSFORM

A great hair care product is the sum of its parts and we craft ours with thoughtfully sourced ingredients. Both of our botanical repair™ intensive strengthening masques are vegan, cruelty free and contain no silicones or sulfated cleansers.

We combined science with the power of nature to craft high-performance masque formulas to repair your hair. First, our plant-powered, bond-building molecule creates bonds in the hair’s cortex to strengthen it from within. Next, a nourishing macro green blend of avocado, green tea and sacha inchi smooths the hair cuticle to help prevent breakage. And lastly, a plant-derived complex mimics the hair’s outer f-layer to protect hair. These ingredients come together, working in tandem to address all kinds of hair damage.