Boost your knowledge about sulfates, and be prepared to answer guest questions about the use of sulfates
in Aveda products.
How sulfates work?
Sulfate-based surfactants are cleansers and foaming agents derived from tropical oils like coconut or palm oil. They are used in a number of personal care products such as toothpaste, shampoos and cleansers because of their superior formulation properties, including enabling proper dispersion of water-insoluble ingredients (like essential oils), lathering well and rinsing thoroughly. The appropriate amount of sulfate-based surfactant in a product can boost the performance of other ingredients such as cationic polymer deposition.
Why Aveda uses sulfates?
Every Aveda product contains an array of ingredients, including certified organic essential oils, key botanicals and other functional ingredients. Each ingredient is carefully chosen to support product performance, safety and the Aveda mission. Aveda uses both sulfate-based and non-sulfate-based surfactants in shampoos and cleansers to achieve the desired end benefit. At Aveda, it is more about using the right surfactant blend for a product than whether a surfactant is sulfate-based. When Aveda chooses to use a sulfate-based surfactant to enhance product performance, we use ammonium lauryl sulfate or sodium coco sulfate, both of which are gentle and have a long history of safe usage.
What to share with guests?
“Aveda hair, skin and body products are formulated to provide specific end benefits, be safe for guests and support the Aveda mission. The desired end benefit determines the choice of surfactant blend Aveda uses. When we choose to use sulfate-based surfactants derived from tropical oils like coconut or palm oil, we believe they are the best choice to provide the product’s desired end benefit. Aveda only uses gentle sulfate-based surfactants, and Aveda does not use sodium lauryl sulfate. If you are looking for products free of sulfate cleansers, Aveda has many options. I would love to help you find products that will best meet your needs.”
How sulfates work?
Sulfate-based surfactants are cleansers and foaming agents derived from tropical oils like coconut or palm oil. They are used in a number of personal care products such as toothpaste, shampoos and cleansers because of their superior formulation properties, including enabling proper dispersion of water-insoluble ingredients (like essential oils), lathering well and rinsing thoroughly. The appropriate amount of sulfate-based surfactant in a product can boost the performance of other ingredients such as cationic polymer deposition.
Why Aveda uses sulfates?
Every Aveda product contains an array of ingredients, including certified organic essential oils, key botanicals and other functional ingredients. Each ingredient is carefully chosen to support product performance, safety and the Aveda mission. Aveda uses both sulfate-based and non-sulfate-based surfactants in shampoos and cleansers to achieve the desired end benefit. At Aveda, it is more about using the right surfactant blend for a product than whether a surfactant is sulfate-based. When Aveda chooses to use a sulfate-based surfactant to enhance product performance, we use ammonium lauryl sulfate or sodium coco sulfate, both of which are gentle and have a long history of safe usage.
What to share with guests?
“Aveda hair, skin and body products are formulated to provide specific end benefits, be safe for guests and support the Aveda mission. The desired end benefit determines the choice of surfactant blend Aveda uses. When we choose to use sulfate-based surfactants derived from tropical oils like coconut or palm oil, we believe they are the best choice to provide the product’s desired end benefit. Aveda only uses gentle sulfate-based surfactants, and Aveda does not use sodium lauryl sulfate. If you are looking for products free of sulfate cleansers, Aveda has many options. I would love to help you find products that will best meet your needs.”
