Planting the seed of

a plastic-free wash

day routine


Nurture your hair and Earth with our shampoo bar.

If you’ve thought about reducing your plastic usage during your wash day routine, April is the time to break ground. For one, it’s Earth Month, which means plenty of planet-loving hair, skin and body care tips are being shared. For another, our limited edition shampure nurturing shampoo bar is available for a limited time only.

100% vegan, 94% naturally derived1 and free of plastic packaging, this shampoo bar packs a triple punch of benefits—for your hair, the Earth, and communities around the world struggling to access clean water.2



1. Our shampure nurturing shampoo bar provides hair with weightless, long-lasting nourishment


Our plant-powered, vegan formula features abyssinian oil, an all-natural silicone alternative that leaves you with soft, shiny hair. Safe for color-treated strands, the shampure nurturing shampoo bar gently cleanses without the use of silicones or sulfate-cleansers. It’s also free of:


• Parabens

• Mineral oil

• Petrolatum

• Synthetic fragrance




2. A hair care routine with our shampure nurturing shampoo bar could help save 1.9 tons of plastic


Working our shampoo bar into your beauty routine is gentle on your hair as well as the environment: There’s no pump. No plastic packaging. Just a recyclable, 100% post-consumer recycled paper carton. Plus, your purchase could help us save the equivalent of 176,000 water bottles.3



3. Part of every shampure nurturing shampoo bar purchase provides access to clean water


During the month of April, $5 from every shampoo bar purchase2 will bring clean water to people in India, Nepal and Madagascar.


Since 2018, we’ve partnered with charity: water to help the people in our sourcing communities get access to clean water. Together, we’ve raised $3.6+ million for clean water solutions, serving safe drinking water to over 92,000 people4 across two continents. And with your support this Earth Month, we aim to do the same for 35,000 more people.




Help care for the planet, those in need and your hair with every shampoo bar.





1 From plants, non-petroleum minerals or water, using ISO standard. Learn more at

2 From April 1 – April 30, 2022, Aveda will donate $5.00* per Shampure Shampoo Bar sold in all participating Aveda locations and online at and Aveda websites in select countries to ‘charity: water’ to help provide clean, safe drinking water to people in developing countries, up to $400,000 donation total. *Select countries include the U.S., Canada, Germany, Italy, UK, Japan, Belgium, Netherlands, Luxembourg, South Korea, France, Austria, Switzerland, and Spain. The total donation will be paid in USD. charity: water is a U.S. 501(c)(3) tax-exempt charity operating globally.

Based on estimated plastic bottle weight.

People served is estimated until all projects are complete.