Spotted backstage:

5 shoelace hairstyles

you need to see

 

Aveda Artistry featured at the Stella McCartney x Adidas collection launch event

 

When it comes to beauty and fashion, reinvention is the name of the game. Taking a familiar piece and giving it a new life is not only sustainable, it’s also stylish. We watched this sentiment come to life as Stella McCartney and Adidas hosted the launch of their Spring/Summer ‘23 collection at Henson Recording Studio in Los Angeles.

 

Sharing in our commitment to sustainability and innovation through collaboration, Stella McCartney tasked Aveda Senior Vice President of Global Artistry Antoinette Beenders and her team of artists to craft signature, sport-minded looks to coincide with the collection. Read on to discover our must-see hairstyles from the launch.

 

 

 

Inside the Stella McCartney x Adidas Launch Event

 

From an immersive roller-skating show by L.A. Roller Girls to the Stella McCartney x Adidas collection itself, vibrant expression and celebration of creativity was front and center. To complement the bold, dynamic vision, Antoinette and her team of artists created hairstyles inspired by “athletic wear for your hair.”

The key component to each look? Colourful, bright shoelaces tying each style together. Braids, ponies, hair twists and more were woven with the laces—speaking to the essence of exploration and experimentation when combining beauty, fashion and play. Harnessing the power of our botanical-based, 100% vegan hair care, Antoinette and her team honed in prepping, protecting and styling hair with our all-star botanical repair, nutriplenish, invati advanced, air control and heat relief collections.

 

 

Taking notes from footwear

 

Time to go backstage and get the low down on five must-see (and must-try) hairstyles that transform a functional, sporty hairstyle into a scene-stealing look.

 

01 WOVEN BRAIDS
Transform simple pigtail braids into stunning plaits with vivid shoelaces. Anchoring the lace at the base of each braid, each colour begins to waterfall throughout—weaving vivid shades seamlessly into this look.

 

02 WRAPPED HAIR TWISTS
Level up this low, sleek style with bright, bold shoelace loops. Wrapping the laces around the double twists not only adds a pop of colour, but secures them in place for all-day wear.

 

03 TIED TOP KNOT
Swap your scrunchy for a shoelace when securing this go-to half-up/half-down look. This eye-catching switch-up is the perfect way to revamp a staple style.

 

04 CRISS-CROSS FRENCH BRAID PONY
Complex and creative, this hairstyle is all about making a statement. Weaving and crossing the shoelaces throughout the french braid crown, you’ll simplify at the base with a slick ponytail—combining two must-try looks in one.

 

05 SLEEK BRAIDED BUN
In the mood for a sleek updo? Opt for reimagining the classic hair bun with interlocking braids and laces woven throughout. Elegant yet bold, this look transitions easily from a day of sport to an evening out.

 

 

Ready to recreate these shoelace styles?

 

 

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