Learn more about our environmental initiatives

Environmental leadership
and responsibility.

A force of nature since 1978.

The wellbeing of animals, people and planet guides our ingredient selection and sourcing practices:

• 100% vegan ingredients

•Suppliers held to social, ethical and environmental metrics

•Sourcing communities benefit from meaningful, on-the-ground programs that protect and enhance their environmental and social ecosystems

Our key ingredients.

See what they do and where they come from.

DIVE IN

Transparent & traceable.

We track our ingredients from the source
to ensure quality and responsible practices
throughout the supply chain.

TAKE A LOOK

Naturally derived¹ aromas
crafted from plants and flowers.

All our aromas are created and manufactured in-house. We artfully layer each aroma and match it to its product to create a mind-body connection.

Our B Corp^™ Certification².

We meet high standards of verified social and environmental performance, transparency and accountability in the world.

READ ALL ABOUT IT

Minimal packaging
with maximal recyclables.

For over 20 years, our packaging decisions have been guided by responsible principles and creative passion:

• Reduce the size, weight and production processes of packaging whenever possible

• Offer packaging that can be widely recycled whenever possible

• Use as much recycled content/PCR as commercially possible without affecting the efficacy of the product

• Challenge suppliers to innovate their packaging using a sustainability lens

THERE'S MORE

We are proud to have been the first beauty company to use 100% post-consumer recycled PET in a product package. Today, 95% of PET bottles and jars contain 100% post-consumer recycled resin and more than 80% of our HDPE bottles are minimum of 80% PCR resin³.

Our approach
to carbon neutrality.

We use 100% renewable electricity fueled by our 3.6 acre, 1.52MW onsite solar array, plus wind power credits and offsets. In 2007, we were the first beauty company to begin manufacturing with 100% wind power at its primary facility. Our primary manufacturing facility has also achieved Zero Industrial Waste to Landfill status.

THERE'S MORE

¹Per ISO 16128 standard, from plant sources, non-petroleum mineral sources, and/or water.
²Aveda’s B Corp™ certification includes Aveda’s corporate headquarters, Aveda products produced at its corporate headquarters, and Aveda corporate-owned retail stores.
³Based on FY22 production volume shipped to distribution facilities.
⁴Aveda is providing funding to the Doe Mountain Improved Forest Management Projectto offset CO2e emissions from deliveries made from our Aveda Australian fulfillment center to our consumers' home delivery addresses (excludes buy online and pickup in store and same-day delivery).