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      • invati advanced™
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      • color conserve™
      • damage remedy™
      • dry remedy™
      • nutriplenish™
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      • scalp benefits™
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      • hair brushes
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      • thicker hair
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      • damaged hair
      • curly hair
      • natural textured hair
      • adds texture
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      • adds volume
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      • be curly™
      • control
      • smooth infusion™
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      • light elements™
      • aveda men pure-formance™
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      • face mask
      • men's skin & shave
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      • balance oily skin
      • visibly lift & firm
      • increase skin radiance
      • visibly brighten skin
      • soothe sensitive skin
      • relieve blemishes
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      • tulasāra™
      • botanical kinetics™
      • outer peace™
      • all-sensitive™
      • aveda men pure-formance™
    • Click shop now button to shop tulasara skin care
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      • hand & foot relief™
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      • comforting tea
      • cooling oil
    • Click shop now button to shop cherry almond body care
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    collections / be curly

    be curly™ style-prep™

    … Read More

    Pre-style treatment creates the perfect foundation for curly hair styles. Detangles, moisturizes and defines curls as it seals the cuticle, taming frizz all day.

    Aveda's own pure-fume™ aroma with certified organic lemon, bergamot, orange and other pure flower and plant essences.

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    100 ml
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    • Temporarily out of stock
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    $41.00
    LEARN MORE
    Make 4 interest free payments of $10.25 fortnightly and receive your order now

    DETAILS

    be curly™ style-prep™
    Adds moisture and curl definition as it seals the cuticle, taming frizz all day. Detangles to reduce breakage from combing. Also makes styling curls easier and helps maintain them longer—while leaving hair soft. Boosts the effects of be curly™ curl enhancer.
    • Wheat protein and organic aloe blend expands when hair is wet and retracts when dry to define curl or wave
    • Organic baobab and babassu oil help seal, soften and moisturize hair
    • Maintains curly styles throughout the day

    People tested

    USAGE

    To prep hair for styling, work a small amount of product in hands and apply through damp hair. Style. To reactivate curl on non-shampoo days, dampen hair and apply.

    INGREDIENTS

    Ingredients: Water\Aqua\Eau , Vp/Va Copolymer , Glycerin , Propanediol , C14-22 Alcohols , Caprylyl Glycol , Decyl Glucoside , Hydrolyzed Wheat Protein , Adansonia Digitata Seed Oil , Orbignya Oleifera (Babassu) Seed Oil , Aloe Barbadensis Leaf Juice , Guar Hydroxypropyltrimonium Chloride , Laurtrimonium Chloride , Glyceryl Stearate , Peg-40 Hydrogenated Castor Oil , Peg-100 Stearate , C12-20 Alkyl Glucoside , Hydroxyethylcellulose , Polyquaternium-4 , Maltodextrin , Fragrance (Parfum) , Eugenol , Linalool , Citronellol , Citral , Limonene , Geraniol , Potassium Sorbate , Phenoxyethanol <ILN46749>
    Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

    RESPONSIBLE PACKAGING

    25 ml: Tube is minimum 62% post-consumer HDPE and up to 38% bioplastic (which is 96% plant derived and 4% petrochemical). Recycling is limited. Please contact your local recycling program.
    100 ml: 100% post-consumer PET bottle. Please recylcle.

    RESPONSIBLE MANUFACTURING

    First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.
    DETAILS
    Adds moisture and curl definition as it seals the cuticle, taming frizz all day. Detangles to reduce breakage from combing. Also makes styling curls easier and helps maintain them longer—while leaving hair soft. Boosts the effects of be curly™ curl enhancer.
    • Wheat protein and organic aloe blend expands when hair is wet and retracts when dry to define curl or wave
    • Organic baobab and babassu oil help seal, soften and moisturize hair
    • Maintains curly styles throughout the day

    People tested
    USAGE
    To prep hair for styling, work a small amount of product in hands and apply through damp hair. Style. To reactivate curl on non-shampoo days, dampen hair and apply.
    INGREDIENTS
    Ingredients: Water\Aqua\Eau , Vp/Va Copolymer , Glycerin , Propanediol , C14-22 Alcohols , Caprylyl Glycol , Decyl Glucoside , Hydrolyzed Wheat Protein , Adansonia Digitata Seed Oil , Orbignya Oleifera (Babassu) Seed Oil , Aloe Barbadensis Leaf Juice , Guar Hydroxypropyltrimonium Chloride , Laurtrimonium Chloride , Glyceryl Stearate , Peg-40 Hydrogenated Castor Oil , Peg-100 Stearate , C12-20 Alkyl Glucoside , Hydroxyethylcellulose , Polyquaternium-4 , Maltodextrin , Fragrance (Parfum) , Eugenol , Linalool , Citronellol , Citral , Limonene , Geraniol , Potassium Sorbate , Phenoxyethanol <ILN46749>
    Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
    RESPONSIBLE PACKAGING
    25 ml: Tube is minimum 62% post-consumer HDPE and up to 38% bioplastic (which is 96% plant derived and 4% petrochemical). Recycling is limited. Please contact your local recycling program.
    100 ml: 100% post-consumer PET bottle. Please recylcle.
    RESPONSIBLE MANUFACTURING
    First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.

    Aveda's own pure-fume™ aroma with certified organic lemon, bergamot, orange and other pure flower and plant essences.


     

     

     

     

    pairs well with

    QUICK SHOP
    be curly™ shampoo
    defines wavy to curly hair, fights frizz, helps boost shine
    $41.00 - $95.00
    QUICK SHOP
    • Temporarily out of stock
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    be curly™ conditioner
    defines wavy to curly hair, fights frizz, helps boost shine
    $42.00 - $117.00
    QUICK SHOP
    • Temporarily out of stock
    • Coming soon
    • Inactive
    • Sold Out
    QUICK SHOP
    BEST SELLER
    be curly™ curl enhancer
    styling cream defines natural waves and curls by fighting frizz
    $12.00 - $45.00
    QUICK SHOP
    • Temporarily out of stock
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    QUICK SHOP
    be curly™ intensive detangling masque
    separates tangled curls, moisturizes and fights frizz
    $52.00
    QUICK SHOP
    • Temporarily out of stock
    • Coming soon
    • Inactive
    • Sold Out

    WASH YOUR CURLS
    ON DELICATE

    with be curly™ co-wash
    sulfate-free, low lather conditioning wash with certified organic babassu oil:

    - gently cleanse your scalp
    - moisturize your curls
    - reduce frizz
    - leave curls soft and defined

     

    STYLE WITH
    BE CURLY™

    94% naturally derived1
     

    1: Control frizz with style-prep™
    2: Intensify your curls with curl enhancer or loosen curls with curl controller
    3: Hold your curls all day long with curl enhancing hair spray

    what the pros say

    “All you curly haired guests, know that your curls are awesome. If you want to mix it up, you can be straight one day and curly the next. Who do you want to be today?”

    Tippi Shorter
    Aveda Artistic Director, Textured Hair

    EVERYONE'S TALKING ABOUT #BECURLY

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