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collections / be curly

be curly™ style-prep™

Pre-style treatment creates the perfect foundation for curly hair styles. Detangles, moisturizes and defines curls as it seals the cuticle, taming frizz all day.

Aveda's own pure-fume™ aroma with certified organic lemon, bergamot, orange and other pure flower and plant essences.

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100 ml
100 ml
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$42.00
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Make 4 interest free payments of $10.50 fortnightly and receive your order now

DETAILS

be curly™ style-prep™
Adds moisture and curl definition as it seals the cuticle, taming frizz all day. Detangles to reduce breakage from combing. Also makes styling curls easier and helps maintain them longer—while leaving hair soft. Boosts the effects of be curly™ curl enhancer.
• Wheat protein and organic aloe blend expands when hair is wet and retracts when dry to define curl or wave
• Organic baobab and babassu oil help seal, soften and moisturize hair
• Maintains curly styles throughout the day

USAGE

To prep hair for styling, work a small amount of product in hands and apply through damp hair. Style. To reactivate curl on non-shampoo days, dampen hair and apply.

INGREDIENTS

Ingredients: Water\Aqua\Eau , Vp/Va Copolymer , Glycerin , Propanediol , C14-22 Alcohols , Caprylyl Glycol , Decyl Glucoside , Hydrolyzed Wheat Protein , Adansonia Digitata Seed Oil , Orbignya Oleifera (Babassu) Seed Oil , Aloe Barbadensis Leaf Juice , Guar Hydroxypropyltrimonium Chloride , Laurtrimonium Chloride , Glyceryl Stearate , Peg-40 Hydrogenated Castor Oil , Peg-100 Stearate , C12-20 Alkyl Glucoside , Hydroxyethylcellulose , Polyquaternium-4 , Maltodextrin , Fragrance (Parfum) , Eugenol , Linalool , Citronellol , Citral , Limonene , Geraniol , Potassium Sorbate , Phenoxyethanol <ILN46749>
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

RESPONSIBLE PACKAGING

25 ml: Tube is minimum 62% post-consumer HDPE and up to 38% bioplastic (which is 96% plant derived and 4% petrochemical). Recycling is limited. Please contact your local recycling program.
100 ml: 100% post-consumer PET bottle. Please recylcle.

RESPONSIBLE MANUFACTURING

First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.
DETAILS
Adds moisture and curl definition as it seals the cuticle, taming frizz all day. Detangles to reduce breakage from combing. Also makes styling curls easier and helps maintain them longer—while leaving hair soft. Boosts the effects of be curly™ curl enhancer.
• Wheat protein and organic aloe blend expands when hair is wet and retracts when dry to define curl or wave
• Organic baobab and babassu oil help seal, soften and moisturize hair
• Maintains curly styles throughout the day

USAGE
To prep hair for styling, work a small amount of product in hands and apply through damp hair. Style. To reactivate curl on non-shampoo days, dampen hair and apply.
INGREDIENTS
Ingredients: Water\Aqua\Eau , Vp/Va Copolymer , Glycerin , Propanediol , C14-22 Alcohols , Caprylyl Glycol , Decyl Glucoside , Hydrolyzed Wheat Protein , Adansonia Digitata Seed Oil , Orbignya Oleifera (Babassu) Seed Oil , Aloe Barbadensis Leaf Juice , Guar Hydroxypropyltrimonium Chloride , Laurtrimonium Chloride , Glyceryl Stearate , Peg-40 Hydrogenated Castor Oil , Peg-100 Stearate , C12-20 Alkyl Glucoside , Hydroxyethylcellulose , Polyquaternium-4 , Maltodextrin , Fragrance (Parfum) , Eugenol , Linalool , Citronellol , Citral , Limonene , Geraniol , Potassium Sorbate , Phenoxyethanol <ILN46749>
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
RESPONSIBLE PACKAGING
25 ml: Tube is minimum 62% post-consumer HDPE and up to 38% bioplastic (which is 96% plant derived and 4% petrochemical). Recycling is limited. Please contact your local recycling program.
100 ml: 100% post-consumer PET bottle. Please recylcle.
RESPONSIBLE MANUFACTURING
First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.

Aveda's own pure-fume™ aroma with certified organic lemon, bergamot, orange and other pure flower and plant essences.


THE AVEDA MISSION

Plant infused. Sustainability at heart.

Aveda is 100% vegan, cruelty-free, wind & solar powered manufacturing, pioneer in 100% PCR bottles & 90% naturally derived hair

1Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2021 at our primary manufacturing facility. 285%+ of our skincare & hair styling PET bottles & jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging. 3Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.

pairs well with

QUICK SHOP
be curly™ shampoo
defines wavy to curly hair, fights frizz, helps boost shine
$43.00 - $101.00
QUICK SHOP
QUICK SHOP
be curly™ conditioner
defines wavy to curly hair, fights frizz, helps boost shine
$44.00 - $123.00
QUICK SHOP
QUICK SHOP
BEST SELLER
be curly™ curl enhancer
styling cream defines natural waves and curls by fighting frizz
$15.00 - $45.00
QUICK SHOP
QUICK SHOP
be curly™ intensive detangling masque
separates tangled curls, moisturizes and fights frizz
$54.00
QUICK SHOP

WASH YOUR CURLS
ON DELICATE

with be curly™ co-wash
sulfate-free, low lather conditioning wash with certified organic babassu oil:

- gently cleanse your scalp
- moisturize your curls
- reduce frizz
- leave curls soft and defined

 

STYLE WITH
BE CURLY™

94% naturally derived1
 

1: Control frizz with style-prep™
2: Intensify your curls with curl enhancer or loosen curls with curl controller
3: Hold your curls all day long with curl enhancing hair spray

what the pros say

“All you curly haired guests, know that your curls are awesome. If you want to mix it up, you can be straight one day and curly the next. Who do you want to be today?”

Tippi Shorter
Aveda Artistic Director, Textured Hair

Reviews