When it comes to hairstyling, there are more ways to enjoy great hold than just hair spray and hair gel. Aveda’s hair wax, hair paste and pomade products are all incredibly versatile, allowing you to achieve the look and finish you’re after.

Offering a matte finish, Aveda hair pastes and grooming clays make it easy to create texture while enjoying medium to firm hold. Pliable and suited to a variety of hair types, these products can be applied to both dry and damp hair. If, however, it’s weightless hold you’re after, look no further than hair wax. Great for shaping and defining the hair, while allowing for buildable hold, hair wax provides styling power without the unwanted weight. Best used in dry hair, hair wax can be layered as it is worked evenly through the hair, adding extra texture.

For brilliant shine and improved curl definition without frizz or flyaways, a pomade is the perfect solution. Providing a polished look with minimal effort, pomade is best applied evenly to dry hair after warming between the palms.

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