Holistic beautyfor hair, skin and body.Plant-powered hair care rooted in nature.Discover the world of Aveda, where vegan is a verb. POWERFULPERFORMANCEGREEN CHEMISTRY ANDBIOTECH NATURALS LEARN MORE ENVIRONMENTALLEADERSHIP &RESPONSIBILITY LEARN MORE MISSION OF CAREFOR THE WORLD LEARN MORE HERITAGE LEARN MORE We've been a force of nature since 1978High performance hair care powered by plants. Cutting-edge style at every turn. Crafted with care for you and the planet. WATCH NOW