Aveda Founder, the late Horst Rechelbacher, once said “if it’s not love, stop doing it,” a mantra perhaps best captured in his Aveda Love™ Composition Oil. Introduced in 1980, the original oil featured a sensual aroma that worked as the perfect additive for a meditative bath, with soothing and calming essences of sandalwood, rose, jasmine, olibanum, myrrh, and more.
“I had learned early on which aromas aided me during meditation, and I kept returning to this particular combination, which I found to be comforting, balancing, nurturing, and somehow, helped connect me to the core of my being,” said Horst. “So, I developed it into a remedy for therapeutic services for my clients, and it was through this ritual of nurturing them that I achieved personal gratification and spiritual satisfaction.”
Last year, Aveda rekindled its love for the oil with a new Composition™ inspired by Horst's beloved creation, designed by Aveda’s Head of Pure-Fume™ Aroma, Guy Vincent, and containing Australian sandalwood, certified organic vetiver, frankincense and jasmine.
“Horst was a very deeply spiritual man who cared greatly for the earth,” says Guy. To honour Horst’s love for the Earth, and specifically for birds, Aveda vowed that for each bottle of the revamped Aveda Love™ Composition Oil sold, $4 from the purchase price would be donated to the Birdlife Australiafor projects that fight climate change.
“If it’s not love, stop doing it”
This year, Aveda is continuing the initiative, in hopes of raising even more money for Audubon, so consider gifting the oil to yourself or a loved one. As Horst said, “Each day presents every one of us with the opportunity to create positive effects. Even the simplest, seemingly insignificant choices—what to wear, what to use on our bodies—has a ripple effect.”
In light of that, picking up the new Aveda Love™ Composition Oil (and pledging your commitment to wildlife) could spread joy farther than you ever imagined. If you’re unclear on how to use the oil, we suggest incorporating it into your regimen in the following ways:
- Add a few drops to running bath water. Soak.
- Apply a few drops to dampened skin after shower or bath.
- Massage into scalp, before shampooing.
- Use it in an aromatic body massage.
- Emulsify a few drops in your hand and apply to your hair.
Or simply use it as your aroma. Whatever you decide, just remember, if it’s not love, stop doing it.
DO YOU WANT TO GIVE LOVE THIS HOLIDAY SEASON?
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