Shop Antonia's curly hair essentials

NEW be curly advanced

"I'm a day two and three curly girl now."

ANTONIA GENTRY, ACTOR
Get curl and coil care for real life.

Free be curly advanced™ duo

Free be curly
advanced curl
enhancer cream
40ml
with all be curly
advanced™ orders*

Mother’s Day

Mother’s Day

Great gifts for hair
and body
Watch Antonia Gentry share her curl journey and what curly and coily hair represent to her.

"I don't feel like myself if I go too long without having my curly hair."

Antonia shares her curl journey and what curly and coily hair represent to her.

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NEW be curly advanced

Featured collections

New botanical repair™ bond-building flash treatment

New botanical repair
bond-building flash treatment

NEWS FLASH:
Build strength
in seconds.
nutriplenish™ leave-in-conditioner

nutriplenish

Hydratre, nourish
and protect with
100% vegan
nutrition.

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10% off your
first order
Love at first try ​

New starter sets

Up to $62
off when
you buy the
full-size*

Best for your unique hair type


100% vegan products designed to enhance your hair's natural beauty.

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Shop body, skin and hair

Discover 100% vegan products
for whole body care.

Rate. Review. Win

Rate. Review. Win!

Rate it for your chance to WIN a $250 eGift card!*
Give $20, get $20 off

Give $20,
get $20 off

Refer a friend and you both will receive $20 off after first purchase
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Personalised Services & Tools

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