Strengthen and repair damaged hair with luxurious, gentle cleansing shampoo. Silicone and sulfate-cleanser free formula removes excess sebum, product build-up and pollution. Plant-derived technologies improve the condition of damaged hair¹ by building bonds in the cortex and nourishing the cuticle and f-layer to detangle, prevent breakage, and protect from future damage.

95% of women say their hair looked instantly healthier.²

Suitable for

All hair types: fine, medium, thick

All textures: straight (1A – 1C), wavy (2A – 2C), curly (3A – 3C) and coily (4A – 4C)

Safe for colour treated and chemically processed hair.

Award winner

Marie Claire Prix D'Excellence Award Winner for 2021.

botanical repair™ bond-building 3-layer repair powered by plant technology

Create new bonds, strengthening hair's cortex with a powerfully small plant molecule. Prevent and protect from damage with nourishing macro green blend and plant-derived complex.

• Bond-building plant molecule – Build new hydrogen bonds deep in hair's cortex to strengthen and reinforce hair's integrity at the core.

• Nourishing macro green blend – Certified organic avocado, green tea and sacha inchi oils smooth the cuticle to detangle and help prevent breakage.

• Plant-derived complex – Corn and coconut derived complex creates an invisible botanical outer f-layer to protect hair from future damage.

Aroma

Featuring Aveda's own pure-fume™ aroma with certified organic ylang-ylang, rose, marjoram and other pure flower and plant essences. 94% naturally derived.³ 100% vegan. Cruelty free.

¹When used with the botanical repair™ strengthening conditioner.

²Consumer testing on 127 women after using the shampoo and conditioner once.

³From plants, non-petroleum minerals or water, on average per ISO standards.

People tested

How to use

1. Massage into wet hair.

2. Rinse well.

3. Follow with botanical repair™ strengthening conditioner.

Your botanical repair™ regimen

Step 1: Use strengthening shampoo to gently remove excess sebum, product build-up and pollution.

Step 2: Use strengthening conditioner daily or as needed to instantly detangle and help prevent breakage. Weekly or as needed, use intensive strengthening masque instead of conditioner for deep repair. Choose between light and rich.

Step 3: DAY: Use strengthening leave-in treatment to protect from heat damage and the drying effects of the sun.

Step 4: NIGHT: Use strengthening overnight serum for intensive overnight repair and split end reduction.

Follow with your preferred Aveda styling routine.

For professional strength repair, ask your Aveda stylist about botanical repair™ professional treatments during your next salon visit.