BEAUTY | June 8, 2018


Just like the rest of your body, hair needs care. A well-rounded hair care routine will ensure your hair stays strong and silky.


Cleanse and condition

An effective hair care routine will start with cleansing. Using shampoo not only keeps your hair clean and free from build-up, but it also creates a smooth surface on your hair.


While every hair care regimen should include cleansing, you should also consider your specific hair type. The Aveda range of shampoo includes formulas designed for every hair type, from flat to frizzy.


Smooth Infusion™ Shampoo gently cleanses while reducing frizz and unwanted wave. Like all of our natural hair products, this shampoo uses naturally derived ingredients to maintain the health of your hair. Certified organic aloe, maize, and guar bean work together to create a smooth surface on your hair to make it manageable and silky soft.


If your hair tends to be dry or brittle, your hair routine should include a shampoo that infuses moisture. Dry Remedy™ Moisturizing Shampoo works to nourish dehydrated hair using our patented deep-moisture complex. The surge of hydration leaves hair soft, supple, and shiny.


For heads full of curls, curly hair products are key because they tame and define curls for a soft finish. Be Curly™ shampoo gently cleanses your waves or curls and defines them with a wheat protein and organic aloe blend that expands when hair is wet and retracts when hair is dry. The result is tamed frizz and increased shine.


Conditioning is the second step in a proper hair care routine. Conditioner helps create hair that’s hydrated, weightless, and smooth. Like shampoo, conditioner can target a range of hair types and concerns, from damage to dullness.


Damage Remedy™ Restructuring Conditioner uses quinoa protein to help repair and strengthen damaged hair. Naturally derived conditioners help provide intense detangling and leave your hair smooth and soft.


Nourish the scalp

Scalp care is an essential part of your hair routine because it creates a healthy environment for hair to grow. Aveda’s scalp care collection works to revitalise, cleanse, balance, and protect the scalp so that healthy hair can thrive. Pramasana™ Purifying Scalp Cleanser deeply yet gently cleanses and purifies the scalp to help instantly balance sebum levels. Your scalp will be invigorated and refreshed as the cleanser exfoliates and removes pollution to create a clean scalp foundation for beautiful hair.


The Pramasana™ Protective Scalp Concentrate helps purify the scalp at the root of the hair. The lightweight, leave-in treatment penetrates the surface layers of the scalp to help preserve its natural protective barrier while helping protect the scalp from aggressors like pollution and other free radicals. The concentrate leaves the scalp nourished and soothed, creating the ideal foundation for healthy hair.


Use a style-prep and tonic

Shampoo, conditioner, and scalp care are important first steps in your hair care routine, but for hair that’s always looking its best, style prep and tonics are crucial. Caring for your hair as you style it is just as important as cleansing and conditioning. Tonic and style prep products help protect, volumise, and define hair so your hairstyle can look perfect every time.


Tonics can help your hair look smoother and shinier, but they can also add volume and lift. Our Thickening Tonic instantly thickens hair and expands the strands from roots to ends to give you a weightless hairstyle.


Our Brilliant™ Damage Control™ acts as the foundation for any hairstyle. This pre-styling spray helps protect your hair from the hazards of combing and heat styling. With this protection, you can style your hair how you like without the worry of damage.


For curly hair care, we’ve created Be Curly™ Style-Prep™. The pre-style treatment creates the perfect foundation for curly hairstyles. It detangles, moisturises, and defines curls as it seals the cuticle to tame frizz all day.


Care for unique hair concerns

Using shampoo, conditioner, scalp care, and tonics are the basics of a healthy hair care routine. However, some people may have unique concerns that their hair care regimen should address.


Hair loss and hair thinning are two common concerns among both men and women. At Aveda, we’ve created the Invati Advanced™ 3-step system to target hair loss due to breakage.


The Invati Advanced™ range includes shampoo, conditioner, and scalp revitaliser, creating an entire hair routine specifically designed for thinning hair. Invati Advanced™ Exfoliating Shampoo gently exfoliates the hair to cleanse and renew, and reduces hair loss due to breakage by 53%* when used as a part of the Invati Advanced™ 3-step system.


Invati Advanced™ Thickening Conditioner uses certified organic amla to instantly thicken. The natural hair conditioner helps strengthen the hair from roots to ends with naturally derived amino acids. The result is hair that looks lifted and full.

The final step in the Invati Advanced™ system is the Scalp Revitalizer. The revitaliser uses an innovative blend of tangerine peel and Japanese knotweed to penetrate the scalp and help support your hair’s natural keratin.


Together, the Invati Advanced™ system offers thicker, fuller hair and regained confidence. The natural hair growth products are ideal for creating a hair care routine that targets your specific concerns.


A comprehensive hair care routine is vital if you want hair that’s strong and supple. From cleansing and conditioning to prepping for styling, a proper routine allows your hair to look its best.


Revamp your hair care routine to reveal your most radiant hair.


*Reduces hair loss due to breakage from brushing, after using the invati advanced™ system for 12 weeks.