nutriplenish™ masque deep moisture
The rich cream masque surges all hair types with nutrient-rich moisture and 4x the hydration* of untreated hair. Deeply nourished and restores depleted, dull and dry hair with instant nutrient-infused hydration and shine. Hair is healthy-looking, soft and smooth to the touch. 2.5x the butters and oils compared to nutriplenish™ treatment masque light moisture.
- 96% said hair feels softer and manageable**
- 96% said hair looks replenished and restored**
- 94% said hair feels nourished and moisturised**
- 93% said hair has visible shine**
*Compared to untreated hair.
**Consumer testing on 134 women after 4 weeks of product use.
Hair types: Medium to thick.
All textures: Straight 1A-1C, Wavy 2A-2C, Curly 3A-3C, Coily 4A-4C.
Try light moisture for fine to medium hair types. Safe for color-treated and chemically processed hair.
The nutriplenish™ superfood complex
Nutrient-infused superfood ingredients infuse hair with replenishing hydration. • Pomegranate seed oil – Omega-5 rich oil hydrates and revitalises dry hair.
• Mango butter – Softens hair, nourishes and adds shine.
• Coconut oil – Retains moisture, keeping hair soft and moisturised.
Featuring Aveda’s own Pure-Fume™ aroma with cocoa extract, certified organic ginger oil, cardamom oil with other pure flower and plant essences.
96% naturally derived*. Vegan. Cruelty free.
*From plants, non-petroleum minerals or water, on average per ISO standards.
How to Use
- After shampooing, use weekly as an ultra-hydrating treatment.
- Smooth through damp hair from roots to tip.
- Leave on 2-5 minutes.
- Rinse thoroughly.
Use as an overnight conditioning treatment or as a leave-in hair mask. For a sensorial, spa-like experience, apply hot towel over hair masque and relax.
Oily roots and dry ends? Multi-masque with treatment masque light moisture from roots to midshaft and treatment masque deep moisture from midshaft to ends.
Your nutriplenish™ regimen
Step 1: Cleanse With shampoo deep moisture
Step 2: Condition & Treat Daily: Use conditioner light moisture
Weekly: Replace conditioner with treatment masque light moisture
Step 3: Leave-in Use daily moisturizing treatment for rich, decadent hydration or leave-in conditioner as a lightweight leave-in. Follow with styling regimen.
Jar is 100% PCR PET. Aveda is a pioneer in 100% PCR PET Bottles – 85% of our skincare & hair styling PET bottles and jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging.
Our products and packaging are made with 100% solar and wind power. Manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets.