Your hair reaches new heights with this lightweight volumising shampoo for fine hair. The gentle formula removes product build-up and excess oil with a soft gel texture, and leaves hair 4X more voluminous^*.

• 3X shinier hair^*
• Reduces breakage by 85%^**

SUITABLE FOR
• Formulated for fine hair
• Safe for colour-treated hair

AROMA
Featuring Aveda’s own Pure-Fume^™ aroma with jasmine, peppermint, palmarosa, ylang-ylang, and other pure flower and plant essences.

WHAT ELSE YOU NEED TO KNOW
Amaranth seed extract
Found in our botanical volumising blend and distilled to the size of a peptide to ensure efficacy. Evenly plumps hair and reduces surface friction for enhanced volume with natural movement.

• 95% naturally derived^***
• Silicone free
• Vegan
• Leaping Bunny Approved

^*When using Pure Abundance^™ Volumizing Shampoo and Conditioning Rinse for fine hair vs. unwashed hair.
^**When using Pure Abundance^™ Volumizing Shampoo and Conditioning Rinse for fine hair.
^***Per ISO Standard 16128. From plant, non-petroleum mineral, and/or water sources.

HOW TO USE
Massage Pure Abundance^™ Volumizing Shampoo into wet hair. Rinse and repeat as needed. Follow with Volumizing Conditioning Rinse.

REGIMEN
Step 01: Purify with Pure Abundance^™ Volumizing Shampoo

Step 02: Volumize with Pure Abundance^™ Volumizing Conditioning Rinse

Step 03: Protect with Pure Abundance^™ Volumizing Style-Prep

Step 04: Style with Abundant Blowout

Water\Aqua\Eau, Cocamidopropyl Hydroxysultaine, Ammonium Lauryl Sulfate, Disodium Laureth Sulfosuccinate, Decyl Glucoside, Amaranthus Caudatus Seed Extract, Hydrolyzed Rice Protein, Sodium Gluconate, Cocamidopropyl PG-Dimonium Chloride Phosphate, Polysorbate 20, Citric Acid, Ammonium Sulfate, Polyquaternium-10, Fragrance (Parfum),* Jasmine Oil/Extract, Cananga Odorata Oil/Extract, Pelargonium Graveolens (Geranium) Flower Oil, Mentha Piperita (Peppermint) Oil, Pogostemon Cablin (Patchouli) Oil, Limonene, Benzyl Benzoate, Geraniol, Eugenol, Linalool, Menthol, Linalyl Acetate, Citronellol, Beta-Caryophyllene, Benzyl Alcohol, Pinene, Geranyl Acetate, Sodium Citrate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Benzoic Acid <ILN54465>

200ml: 100% post-consumer HDPE bottle.

Please recycle whenever possible.

First beauty company manufacturing with 100% wind power in our primary facility. Product manufacturing at Aveda’s primary facility uses 100% renewable electricity fueled by our onsite solar array, plus wind power.