Name: blonde revival ™ purple toning shampoo
Brand: Aveda Australia E-Commerce Site
SKU: AYCK01
Price: 51 AUD
Availability: InStock
Rating: 1.6 (7 reviews)

hair care / shampoo

blonde revival™ purple toning shampoo

8X the toning pigments* for our coolest blonde yet.**Revive the look of salon-fresh blonde colour by helping to neutralise brassy yellow tones for an illuminated, beautiful blonde result. Low-lather shampoo developed to maximise toning benefits while cleansing hair. Sulfate cleanser-free formula, gently cleanses without stripping hair.

^{*From plants, non-petroleum minerals or water.}

^{**When compared to Aveda Blue Malva.}

FREE FROM: Sulfated Cleansers. Silicone, Parabens, Mineral Oil, Petrolatum, Formaldehyde, Animal Ingredients and Synthetic Fragrance

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$51.00

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blonde revival™ purple toning shampoo

Sulfate cleanser-free formula developed with a low lather to maximise toning benefits as it gently cleanses hair without stripping. When used with blonde revival™ purple toning conditioner, this triple-action system delivers a brighter, illuminated beautiful blonde result after just one use:

• Reawakens salon-fresh blonde colour – Violet rich pigments help neutralise unwanted yellow or brassy tones for a brighter, more illuminated result. 8X* the toning pigments for our coolest blonde yet**
• Revives softness – A blend of nourishing lightweight oils, including acai and passionfruit, hydrate and condition over-processed hair – returning incredible softness to each strand
• Restores smoothness – Instantly resurfaces the hair fiber leaving it feeling smooth and healthy
• 97% naturally derived*
• Ideal for blonde, grey or naturally silver hair

• Vegan. Cruelty free. Sulfate-cleanser free. Silicone free

To achieve the best deposit and neutralising benefits from blonde revival™ purple toning shampoo, we had to balance the cleansing ingredients with the violet-rich mineral pigments. This resulted in a formula with lower lather but superior toning benefits.

FREE FROM:
Sulfated Cleansers
Silicones
Parabens
Mineral Oil
Petrolatum
Synthetic Fragrance

Aveda's own pure-fume™ aroma with osmanthus, certified organic orange and cedarwood

*From plants, non-petroleum minerals or water.
**When compared to Aveda Blue Malva.

Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.

People tested

Features progressive toning benefits and can be left on for up to three minutes depending on the desired amount of neutralising. Apply to wet hair. Leave in 1-3 minutes. Rinse thoroughly. Follow with blonde revival™ purple toning conditioner. Toning results can vary.

Ingredients: Water\Aqua\Eau, Sodium Cocoyl Isethionate, Propanediol, Glyceryl Oleate, Coco-Glucoside, Sodium Methyl Cocoyl Taurate, Babassuamidopropyl Betaine, Hydroxypropyl Starch Phosphate, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Glycerin, Passiflora Edulis Seed Oil, Euterpe Oleracea Fruit Oil, Oryza Sativa (Rice) Bran Oil, Tocopherol, Sodium Chloride, Citric Acid, Fragrance (Parfum), Limonene, Citronellol, Amyl Cinnamal, Geraniol, Hydroxycitronellal, Sodium Phytate, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Ext. Violet 2 (Ci 60730) <ILN49090>

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

40 ml: Tube is minimum 65% post-consumer polypropylene. Recycling is limited. Please contact your local recycling program.

6.7 fl oz/200 ml: Tube is minimum 65% post-consumer polypropylene. Recycling is limited. Please contact your local recycling program.

First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.

• Vegan. Cruelty free. Sulfate-cleanser free. Silicone free

People tested

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.

THE AVEDA MISSION

Plant infused. Sustainability at heart.

¹Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2021 at our primary manufacturing facility. ²85%+ of our skincare & hair styling PET bottles & jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging. ³Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.

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Blonde revival purple toning shampoo and conditioner

NEW

blonde revival™
shampoo and conditioner

A triple-action system for a brighter, beautiful blonde:

Reawakens salon-fresh, blonde color
8x more toning pigments^* help neutralize unwanted yellow or brassy tones for a brighter, more illuminated result.

^*vs. Aveda Blue Malva.

BEFORE: PRIOR TO WASHING AND STYLING
AFTER: RESULTS AFTER BLONDE REVIVAL™ SHAMPOO AND CONDITIONER
^*Results simulate 1 week product use.

Revives softness

A blend of nourishing lightweight oils, including açai and passionfruit, hydrate and condition over-processed hair — returning incredible softness to each strand.

Restores smoothness

Repeated lifting and lightening to achieve the perfect shade of blonde can impact the condition of your hair. This nourishing system instantly resurfaces the hair fiber leaving it feeling smooth and healthy.