Sulfate cleanser-free formula developed with a low lather to maximise toning benefits as it gently cleanses hair without stripping. When used with blonde revival™ purple toning conditioner
, this triple-action system delivers a brighter, illuminated beautiful blonde result after just one use:
• Reawakens salon-fresh blonde colour
– Violet rich pigments help neutralise unwanted yellow or brassy tones for a brighter, more illuminated result. 8X* the toning pigments for our coolest blonde yet**
• Revives softness
– A blend of nourishing lightweight oils, including acai and passionfruit, hydrate and condition over-processed hair – returning incredible softness to each strand
• Restores smoothness
– Instantly resurfaces the hair fiber leaving it feeling smooth and healthy
• 97% naturally derived*
• Ideal for blonde, grey or naturally silver hair
• Vegan. Cruelty free. Sulfate-cleanser free. Silicone free
Aveda's own pure-fume™
aroma with osmanthus, certified organic orange and cedarwood*From plants, non-petroleum minerals or water.
**When compared to Aveda Blue Malva.
Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.